| Background |
HaiGo is a mobile app merging urban transportation and lifestyle services to improve citizen commuting and drive sustainability. It integrates Taiwan's public transit for convenient booking and seamless travel via virtual tickets. Innovative carbon reduction accounts promote green transportation in collaboration with governments and businesses to achieve ESG goals. Personalized recommendations powered by an AI travel assistant enhance commuting and boost urban economies.
My Role and Responsibilities
Here is a more polished and coherent version of the text:---In my role, I wear multiple hats, covering various aspects including interface design, process optimization, and component interaction. This involves collaborating with teams to develop intuitive and engaging user interfaces for products, as well as assisting with product positioning and market product analysis and collection. Through continuous process optimization and enhancing component interaction, we aim to enhance the quality of the user experience. Additionally, I assist in early-stage data collection and competitor analysis to ensure that our design decisions are based on a thorough understanding and analysis of the market, while also aiding in planning the future vision of our products.
HaiGo Wins 2024 GDA Sustainable Excellence Award 🎉
GDA Aeard Page| MVP |
Enhancing Public Transportation Accessibility
Integrate resources from various sectors to address citizen health and daily needs, creating a pleasant urban environment, and promoting sustainable urban development for improved citizen quality of life.
Enhance citizen commuting experience
Integrate public transit for convenient commuting and improve urban transportation services for easier citizen travel.
Drive sustainable development
Drive green transportation through a carbon reduction account to achieve net-zero carbon emissions goals.
Improve urban environment
Provide personalized recommendation services aimed at enhancing citizen commuting experiences while also revitalizing the urban economy.
| Product Positioning |
What kind of life do you want?
We start by asking: What changes do we expect from smart cities? We brainstorm and organize ideas, focusing on "mobility" within food, clothing, housing, and transportation. Transportation is vital for a city's development, driving urban renewal and modernization.
Post-pandemic Challenges & Opportunities
Upon deciding to focus on "mobility", we started gathering information about Maas to understand the challenges and opportunities of Taiwan's transportation services. We also discovered a rise in private transportation usage and a decline in public transportation post-pandemic. To address this gap, we aim to integrate transportation with lifestyle and travel services, catering to the needs of tourists for a richer experience. Analyzing popular app features and people's lifestyle demands, we incorporate feasible solutions into our product.
Competitive Analysis
We study websites and apps from both domestic and international markets, analyzing their product flows and functionalities. We reference features related to tourism, commuting, and lifestyle shopping, and proceed to develop product architecture and create wireframes.
Main Features of the Product
Unlike typical travel and transportation apps, we integrate lifestyle features to offer a richer travel experience. Our product will provide the following features:
One Pass Access
Offers transportation passes for various modes in Kaohsiung, accessible with a single pass.
Carbon Reduction Account
Promotes sustainable development by accumulating green points based on mileage, redeemable at partner stores.
Featured Merchant Offers
Integrates merchant offers and event tickets, allowing real-time access to local promotions.
AI Travel Assistant
Combines AI to offer intelligent travel suggestions tailored to different scenarios and needs.
| User Personas |
Based on the discussions and analysis above, we have outlined potential user profiles for HaiGo:
Commuter Users
Typically utilize monthly or weekly transportation passes for commuting, accumulating green points while using public transportation, which can be redeemed for merchant discounts. Targeted towards university students and office workers.
Travel Users
Offers route planning, itinerary scheduling, and ticket booking features, integrated with a comprehensive marketing and consumption model, providing diverse options for shops or activities. Targeted towards young professionals and small families.
| Design Principle |
Consistency
Maintain uniformity in design for familiar user experience, meeting expectations effectively.
Usability
Ensure a clear, intuitive interface with minimal learning curves for all users.
User Experience (UX) Priority
Ensure the app's design delivers an excellent user experience, catering to diverse needs, and ensuring ease and enjoyment of use.
| What Else Did I Do? |
User Interface and Brand Design
Combining green energy with technology, we use bright green and purple colors to create a vibrant sense of the future. These three colors emphasize environmental friendliness, innovation, stability, and convenience, while the use of flat design elements highlights pure color blocks, making the user experience more intuitive and clear.
Key Product Features in UI Design
One Pass Access
A comprehensive transportation pass service allowing passengers to use the same card to access various transportation modes in Kaohsiung, including MRT, buses, high-speed rail, and bicycles.
Carbon Reduction Account
A tool for tracking individual or organizational actions to reduce carbon emissions. Participants earn points based on carbon reduction activities, which can be redeemed for benefits at specific stores or institutions. This indirectly encourages lifestyle changes to reduce environmental impact while promoting sustainable development.
Featured Merchant Offers
Integrates local merchant promotions and event tickets into one product. Users can instantly access various featured offers from local merchants, save money, discover new businesses, and enjoy more value.
AI Travel Assistant
A chatbot combined with artificial intelligence technology that provides tailored travel plans and recommendations for business trips, family vacations, or adventure travel based on different scenarios and needs.
Component Library
As with other projects, we build a component library during each design phase to facilitate subsequent maintenance and ensure design consistency. Creating a component library not only simplifies the development and communication processes but also promotes a unified user experience across all interfaces, maintaining a high level of visual and functional consistency throughout the project.
| Feedback & Takeaway |
Thinking in Sustainable Planning
Due to the company's background in manufacturing electric buses, I am incredibly excited to engage in product development related to transportation and urban projects through this initiative! Sustainable development and urban planning are critical issues that future cities must consider. We need to explore how to promote connectivity and development between cities through transportation, and how to make life more convenient through the planning and integration of public transportation. Each discussion and research session feels like opening a new world, helping me gain diverse perspectives on these topics. This project also paves the way for the upcoming iBus initiative, which aims to promote local transportation and tourism experiences in Kaohsiung.
