Experience
I've worked on diverse projects across fields, gaining extensive experience in various product disciplines. Additionally, I have founded a company and successfully led a team to achieve goals!
It's all about Human to Human!

Hi! I'm Rebecca Yu, a senior product designer with over eight years of experience spanning technology, transportation, finance, insurance, arts, commerce, and agriculture. My passion lies in user experience research and market analysis, where I thrive on observing user-product interactions during interviews, continually refining my design skills. With a background in graphic design, I have a keen eye for visual aesthetics, enabling me to create visually compelling and effective designs.

I am enthusiastic about design, driven by innovation, and possess strong execution capabilities. I believe that design transcends interfaces and services—it embodies care, understanding, and empathy. What we do is not just for B2B or B2C, but fundamentally H2H (Human to Human). I am convinced that good design can change the world, and I look forward to collaborating on projects that make a difference.

My Highlight

Visual and Brand Design
I'm good at project branding, providing unique visual styles and themes for each project, extending them to reinforce the brand or product's story and consistency.
Product Research
Enjoy conducting product research and exploring feasible future directions for the product.
Usability Testing
I believe that interacting with respondents provides the most direct feedback. By learning from their insights, I can quickly enhance my design skills.
Work
Experience

UIUX Designer・Foxconn Technology Group
Taiwan, Kaohsiung

02/2022 - 08/2024
  • Served as the main designer for the smart city project - App/Web Design.
  • Developed the company's design system and applied it to multiple internal systems.
  • Managed the visual design and planning for both internal and external events, as well as brand projects.
Achievements
  • The iBus project received high praise both internally and externally. The new version is expected to reach 200,000 downloads and increase active users by 50%.
  • The major projects I worked on won international awards like the Red Dot, Good Design, GDA Awards, boosting the company's global recognition.
  • The design system, supported by senior officials, was successfully applied to multiple systems, reducing development and maintenance costs.

UIUX Designer・Aplus Digital Consulting Co., Ltd.
Taiwan, Taipei

07/2020 - 11/2021
  • Product and UIUX design for the financial and insurance industry.
  • Designing the UI/UX for a 19-Inch ATM Screen, having usability testing, and interviews.
  • Design of SaaS products for insurance salers (CRM).
Achievements
  • ATMs design in Taiwan has received positive feedback for the design and user experience, resulting in media exposure.
  • Insurance Product optimizations have garnered positive customer reviews, helping boost business.

Graphic Designer・Onion Design Associates
Taiwan, Taipei

06/2018 - 03/2020
  • Brand, product, magazine and visual design.
  • Adopted different illustration styles for various projects.
Achievements
  • Contributed to art and music festivals by creating main visual illustrations, receiving significant media exposure.
  • Successfully designed packaging and illustrations, gaining client approval for market circulation, display, and sales.

Co-Founder・Travel Taberu Magazine
Taiwan

08/2016 - 08/2018
  • Led a team of nine to conduct field research, interviews, and magazine editing, distributed through Eslite and Books.com.tw.
  • Wrote business plans and established a team to produce agriculture lifestyle magazines. (2 magazines)
Achievements
  • Invited to give talks at University, Eslite Bookstore, among others.
  • Held a Workshop with 60 participants, generating a revenue of NT55,000.

Graphic Designer・Dun-Fu Image Strategies Inc.
Taiwan, Pingtung

07/2016 - 10/2017
  • Designed companies’ identities and logos.
  • Designed crop packages and illustrations.
Achievements
  • Assist local agricultural businesses in promoting their brands and products.
  • Successfully designed packaging and illustrations, gaining client approval for market circulation, display, and sales.
Contact Me
Thank you for viewing my portfolio! If you're interested in collaborating, please email me. Looking forward to hearing from you!
Let's Collaborate
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