
| Design Concept |
Share the delightful fruits with everyone!
Fruit Girl is a brand dedicated to sharing and selling premium agricultural products, committing to providing fresh, healthy, delicious, and high-quality produce, ensuring that every customer can taste the natural goodness!The brand identity features the image of our owner as the visual design, cleverly combined with tomato elements to create a unique brand recognition. The reason for choosing tomatoes is not only because they were the first fruit the owner sold but also because they are her favorite fruit, symbolizing the origin and passion of our brand.I use vibrant red as the primary color, symbolizing passion and dedication, paired with a fun expression that resembles our owner's emotive personality. This combination creates a playful and highly recognizable brand image.





Credit
Creative Direction | Rebecca Yu
Brand Design | Rebecca Yu
IP Design | Rebecca Yu
Client | Fruit Girl Shop
Year | 2022