| Design Concept |

Promote food and agricultural education on this island

Food in Island is a brand dedicated to promoting food and agriculture education. The mission is to use the Japanese concept of "Taberu" as a framework for our Taiwan office to foster connections between producers and consumers, as well as between urban and rural areas.The design identity centers around the warmth of the earth, incorporating mountain shapes combined with the element of a traditional straw hat, symbolizing the protection of producers and their products as if by a roof. I have chosen a gentle brown-yellow as the primary color, complemented by a lively yet soft green. This color scheme conveys warmth and delicacy while also projecting a friendly and approachable image.Through this design and philosophy, we hope to raise awareness and appreciation for food and agriculture education, thereby establishing closer relationships between producers and consumers and promoting interaction and mutual prosperity between urban and rural communities.